At the British Red Cross we believe that every crisis is personal.

A crisis can be a catastrophic event like the recent typhoon in the Philippines, which destroyed livelihoods and buildings.

Or it can be much smaller – like a woman stranded at home because she doesn’t have the confidence to get out and about after an illness.

A crisis can happen to anyone at any time. It doesn’t matter to us how big a crisis is or how many people it affects. What matters is that someone needs our help.

Watch our brand new television advert to see how we help people in crisis across the world.

Find out the different ways that you can get involved and support our work. We always need more help – and this time it’s personal.