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Brace yourself Lanarkshire, for soon it begins

By Jim Griffin
September 16, 2009 at 1:44 pm

The continuing tale of continual service promotion continues today with the campaign for services in Lanarkshire. The plan is as simple as it is massively time consuming: tell every living thing in the area about the Red Cross services on offer. The more people are aware of us, the more people we can help.

First we’ll write to GP practice managers, social work team leaders and occupational therapists to let them know about skin camouflage, transport and medical equipment services. Then we’ll open our second front, bunging leaflets and flyers to libraries, churches, wildlife sanctuaries and community centres. Then I’ll take to the streets with me bell and me sandwich board, respecting as far as is practical the restraining order the town crier took out on me. Then we’ll start up our bi-plane to let people know about medical loan’s extended opening hours via the lost art of skywriting. Then I’ll float a giant statue of myself down the Thames with our area office phone number printed on its forehead. Then me and a wheelchair will dress up as Batman and Robin and scale Holyrood with a banner reading ‘wheelchairs 4 loan’. Then I’ll hire a yacht and instruct a commode and an under-dressed D-list celebrity to make page 7 of Heat magazine by frolicking in front of assembled paparazzi. Y’know. The standard promotional tools.

The promotion day is set for 14 October. It’s a lot of work, preparing for this type of thing. Leaflets need to be designed, databases need to be databated but the whole team is pitching in and we work quickly when fired up. This blog entry, for example, may seem like a whole day’s work but actually I bashed it out in just six and a half hours.

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Tags: First aid, Health and social care, Lanarkshire

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