Tackling loneliness is no mean feat. It’s a complicated and personal issue which can also carry an unfair degree of stigma. So where to start?
It’s been a year since the British Red Cross first announced we would be working in partnership with Co-op to help tackle loneliness and social isolation. By October, we were ready to get our partnership fully underway.
We started by looking at what we knew about loneliness, what we didn’t, and what we needed to. We involved other experts in this process along with people who have experienced loneliness.
Meanwhile Co-op rounded up its staff, members and customers to unleash what would become an incredible stream of fundraising activity.
And it turns out Co-op’s people are prepared to go pretty far to help tackle these issues.