It’s Road Safety Week (21-27 November) and this year’s theme is ‘Too young to die’ – a poignant choice, given that road accidents remain the biggest killer of young people in the UK.
This country has an unenviable record for road safety. In fact, we see around 2,000 thousand deaths per year, each one a personal tragedy causing heartache and an irrevocable sense of loss. And that’s why the Red Cross believes it’s so important to equip drivers with basic first aid skills.
Why is first aid so important? Take just one example: a road casualty can die due to a blocked airway in less than four minutes – while it takes around eight minutes for emergency services to reach even the most urgent cases. But the remedy is simplicity itself. In such a case, just knowing how to roll an unconscious casualty onto their side and lift their chin can be all it takes to save a life.




