Cycling in Britain is at an all-time high. More than two million people across the country now cycle at least once a week.*
Perhaps we’ve all been inspired by Chris Froome adding a third yellow Tour de France jersey to his collection, or the Great Britain Cycling Team sweeping up 12 Olympic medals at Rio 2016?
Whatever the reason, it’s great that more and more people are sharing a love of cycling.
But new research conducted by the British Red Cross found that while 90 per cent of cyclists think sports people have a responsibility to look after each other, 40 per cent would not have the confidence to help a fellow cyclist in a first aid emergency.
Bumps, scrapes and falls come hand-in-hand with sporting activities – no matter what level you’re at. And we want to make sure people know what to do in a crisis. From average Joe to pro.