We can all imagine how hard it must be to deal with an emergency. A flood, fire or accident can change lives in minutes.
But do we think enough about the emotional impact?
It doesn’t just affect those who are hurt, see the emergency, or face damage to their homes or businesses.
The ripples can spread to relatives, neighbours and even entire communities, and last for months or years afterwards.
New British Red Cross research shows that emotional support for people affected by a crisis is crucial. It can feel as important as helping with essentials like food, clothes and a place to stay.